My main role is to create engagement through usage of imagery and text, that further the brand narrative of organic, natural, and education. These words are the center of the all graphics that continue the narrative. This includes still graphics, and animated graphics.
My main role is to create graphics of the campaigns launched with each initiative placed on marketing strategy. These activations include social media post video editing and motion among other items depending on the strategy.
Display ads were the crux of sale and promotions as well as reach.
I created many ads for Mielle Organics. The usually involved up to 20 different sized display ads.
A/B testing was done throughout my time at Mielle to test what worked well and what didn’t. This contributed to what was made. From ads to emails A/B testing was held as essential.
I worked with the creative director for shoots and contributed to creating the mood board and presentations come up with inspiration of the future or coming shoots. They give me the ideas of what they want and I produce these creative boards. The results are below each one.
I worked with the creative for billboards depending on locations and stock needs. These are one of the ones I creeated.
I advocated for a hair quiz from Mielle and also improvements to the website. it was over crowded and full of information and even pulling down the products. The hair quiz can be seen here.
