My main role is to create engagement through usage of imagery and text, that further the brand narrative of organic, natural, and education. These words are the center of the all graphics that continue the narrative. This includes still graphics, and animated graphics.
Let’s Play was created to reach the mission of inclusivity in golf. Getting to know your favorite golfer and hearing tips and tricks from them that inspire. Using a diverse set of golfers, we created unscripted content to encourage natural topics and conversations.
One of the first installments that gathered a lot of attention to Let’s Play. This was a trend it and it encouraged the top golfers to share their lives with the audience in an unique way.
Since we were looking at first time players we wanted to give advice and tips and tricks on how to play your best game. This leading to great engagement from the community.